Sam Macbeth
Founder, Cawdor Consulting
MBA | ILM Level-5 Coach
Certified Emotional Intelligence Practitioner
Having worked with and alongside global organisations, Sam now brings, through Cawdor Consulting, a rare balance of academic insight, commercial pragmatism, and coaching expertise.
He has designed and delivered programmes for thousands of sales teams, leaders, and commercial specialists - including professionals from Meta, Google, Amazon, Cisco and SAP.
“Sam has become a synonym for negotiation.”
Technology company
Sales Director
“No one’s guidance has delivered more commercial value for me.”
Manufacturing company
Finance Director
“Sam’s thinking reshaped how we approach our goals.”
Energy company
CEO
“A rare combination of commercial rigour and human judgement.”
Professional Services company
Business Development Director
“Sam has become a synonym for negotiation.”
Technology company
Sales Director
“No one’s guidance has delivered more commercial value for me.”
Manufacturing company
Finance Director
“Sam’s thinking reshaped how we approach our goals.”
Energy company
CEO
“A rare combination of commercial rigour and human judgement.”
Professional Services company
Business Development Director
“Sam has become a synonym for negotiation.”
Technology company
Sales Director
“No one’s guidance has delivered more commercial value for me.”
Manufacturing company
Finance Director
“Sam’s thinking reshaped how we approach our goals.”
Energy company
CEO
“A rare combination of commercial rigour and human judgement.”
Professional Services company
Business Development Director
Having worked with and alongside global organisations, Cawdor Consulting brings a rare balance of academic insight, commercial pragmatism, and coaching expertise.
The approach blends behavioural science with field-tested tactics to make negotiation skills practical, measurable, and sustainable.
Sam founded Cawdor Consulting to make those same high-impact methods available on demand - combining human experience with AI precision through the Cawdor Companion.
Ideal for:
Technology
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Finance
Energy
Professional Services
Manufacturing
Cawdor Consulting is a UK-based provider supporting organisations across the UK and internationally
