Sam Macbeth

Founder, Cawdor Consulting

MBA | ILM Level-5 Coach
Certified Emotional Intelligence Practitioner

Two businessmen having a serious discussion on a couch, one holding a tablet.

Having worked with and alongside global organisations, Sam now brings, through Cawdor Consulting, a rare balance of academic insight, commercial pragmatism, and coaching expertise.

He has designed and delivered programmes for thousands of sales teams, leaders, and commercial specialists - including professionals from Meta, Google, Amazon, Cisco and SAP.

Get in touch

“Sam has become a synonym for negotiation.”

Technology company
Sales Director

“No one’s guidance has delivered more commercial value for me.”

Manufacturing company
Finance Director

“Sam’s thinking reshaped how we approach our goals.”

Energy company
CEO

“A rare combination of commercial rigour and human judgement.”

Professional Services company
Business Development Director

“Sam has become a synonym for negotiation.”

Technology company
Sales Director

“No one’s guidance has delivered more commercial value for me.”

Manufacturing company
Finance Director

“Sam’s thinking reshaped how we approach our goals.”

Energy company
CEO

“A rare combination of commercial rigour and human judgement.”

Professional Services company
Business Development Director

“Sam has become a synonym for negotiation.”

Technology company
Sales Director

“No one’s guidance has delivered more commercial value for me.”

Manufacturing company
Finance Director

“Sam’s thinking reshaped how we approach our goals.”

Energy company
CEO

“A rare combination of commercial rigour and human judgement.”

Professional Services company
Business Development Director

Having worked with and alongside global organisations, Cawdor Consulting brings a rare balance of academic insight, commercial pragmatism, and coaching expertise.

The approach blends behavioural science with field-tested tactics to make negotiation skills practical, measurable, and sustainable.

Sam founded Cawdor Consulting to make those same high-impact methods available on demand - combining human experience with AI precision through the Cawdor Companion.

Four colleagues collaborating and discussing ideas using colorful sticky notes on a glass wall in an office.

Ideal for:

Glowing blue microchip on a circuit board with light rays emanating upward.

Technology

Businessman in a suit working on multiple large monitors displaying financial charts and data in a modern office.

Finance

Wind turbines standing on fog-covered hills under a colorful sunrise sky.

Energy

A man and woman in business attire looking at a tablet together in a modern office with plants.

Professional Services

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Manufacturing

Cawdor Consulting is a UK-based provider supporting organisations across the UK and internationally

Three professionals collaborating in an office, a man writing on sticky notes on a glass wall while two colleagues watch.