Training wears off. Performance shouldn’t.
An AI-enabled negotiation system to plan, practise and perform before and during every negotiation.
Negotiate with skill and confidence. Every time.
From learning negotiation skills to practising realistic scenarios and preparing for live deals, the Cawdor Companion helps commercial teams plan smarter, perform better and secure better outcomes - with less stress.
Why now?
Negotiation is changing - faster cycles, tougher counterparts and higher stakes. The organisations that perform best are those whose teams learn, practise, prepare and adapt continuously.
Why
negotiation
matters
Most organisations face three common negotiation challenges:
* Hermann Ebbinghaus
** From LinkedIn polls
75%
Forget up to 75% of what they learn within a week, making negotiation skills harder to retain when they matter most.
44%
Say poor preparation is the biggest cause of negotiation failure. Many deals are lost before discussions even begin.**
42%
Spend less than three hours preparing for important negotiations, often without a structured approach.**
75% of not much
...is very little.
Prepare with clarity. Perform with confidence. Secure better outcomes.
The Cawdor Companion
The Cawdor Companion helps your teams build negotiation skills, practise realistic scenarios in Leverage, and prepare for important negotiations with structured support in Live.
And when paired with live impact sessions, it turns short-term learning into lasting performance.
A seamless journey
The Cawdor Companion's three modules - Learn, Leverage and Live - work together as one continuous negotiation capability platform.
Move seamlessly from building negotiation skills, to practising realistic scenarios, to applying them in live negotiations - without switching devices or losing context.
Blended delivery, built around your teams
Every organisation is different, so the Cawdor Companion can be used as a complete AI-powered negotiation capability platform or integrated with live negotiation workshops and coaching.
Together they create a continuous negotiation capability cycle - learn online, practise in realistic workshops, and apply those skills with the support of the Cawdor Companion in real negotiations.
Frequently
Asked
Questions
Does the Companion replace negotiation training?
It can. The Cawdor Companion can be deployed as a complete digital negotiation capability platform, providing structured learning, realistic practice and real-time support in one integrated system.
For organisations that also value face-to-face development, it works seamlessly alongside live workshops - reinforcing learning, building confidence and helping turn training into lasting negotiation capability.
How is the Cawdor Companion different from AI tools?
The Cawdor Companion is purpose-built for commercial negotiation. Unlike general-purpose AI tools, it combines structured learning, realistic negotiation practice and real-time support in one integrated platform.
This helps individuals and teams prepare, practise and perform better in important negotiations.
Is the Cawdor Companion a course or a complete system?
The Cawdor Companion is a complete AI-powered negotiation capability platform. It combines structured learning, realistic negotiation practice and real-time support to help individuals and teams prepare for, practise and perform better in important negotiations.
Who is the Companion designed for?
The Cawdor Companion is designed for anyone responsible for commercial negotiations, including sales, account management, procurement, customer success, operations, finance and commercial leadership. It is used wherever people need to prepare for high-value conversations and achieve better negotiation outcomes.
What types of negotiation can the Companion support?
The Cawdor Companion supports a wide range of commercial negotiations, including sales, procurement, account management, supplier negotiations, customer conversations and internal business discussions. It helps individuals and teams prepare, practise and perform more effectively by applying one consistent negotiation methodology across different negotiation situations.